Social media is a powerful tool for resorts looking to increase bookings. This blog explores how resorts can effectively use social media to engage potential guests and drive bookings.
Creating Engaging
- Importance of high-quality visuals and videos.
- Example: Four Seasons’ Instagram strategy with breathtaking resort photos.
- Statistic: Posts with images produce 650% higher engagement than text-only posts (MDG Advertising, 2024).
Utilizing Stories and Live Videos
- Engaging audiences with behind-the-scenes content and live tours.
- Example: Resorts using Facebook Live for virtual tours.
Social Media Advertising
- Creating targeted ads on Facebook and Instagram.
- Example: Targeting users based on travel interests and demographics.
- Statistic: Social media ad spending is expected to reach $502 billion by 2025 (Statista, 2024).
User-Generated
- Encouraging guests to share their experiences on social media.
- Example: Resorts running contests to encourage user-generated content.
- Statistic: 89% of people say user-generated content highly impacts their purchasing decisions (Stackla, 2024).
By leveraging social media effectively, resorts can boost their visibility, engage potential guests, and drive bookings.
