Ever considered what makes some property firms consistently stay ahead of their rivals, capturing customers and sealing deals faster? It’s all down to AI-powered digital marketing.This article will show how AI tools change real estate marketing, from personalized customer experiences to automated video content. By the end of this post, you will know how to use these innovations to uplift your marketing strategies.
Why AI Tools are Game-Changers for Real Estate Marketing
Imagine having a tool that could predict market trends, understand consumer behaviour and generate insights tailored specifically to your business. That is exactly what AI tools do. These complex programs simulate human intelligence, giving real estate marketers an upper hand.One can unravel new patterns, fathom customer conduct, and produce novel insights with the support of AI. According to a report, the global market size of Artificial Intelligence in Real Estate is expected to reach $737 billion by 2027.AI tools come in different shapes, such as chatbots or video generators, each of them being vital for contemporary marketing campaigns. For instance, artificial intelligence (AI) technology may be used for personalized email campaigns that attract more attention from potential consumers and increase conversion rates. And content-wise, one can use AI-made videos on listings that make them more interactive, offering buyers a better experience.
Applications of AI in Real Estate
As AI and ML continue to transform the real estate sector and different applications are being developed by realtors, the industry is experiencing significant changes. Let’s look at some of the notable AI applications in real estate.
- Listing Descriptions: It can help automate the time-consuming process of creating listing descriptions. You can use ready-made software to make property listings, develop a customized one, or even integrate an AI language model such as ChatGPT into your existing system. For example, you can create a custom AI application that generates a property description template based on a relevant prompt. This allows you to produce draft descriptions in seconds, streamlining the process whenever you need to create a new listing.
- Virtual Staging: Virtual staging is one popular way that AI is used in real estate. Virtual staging involves generative artificial intelligence (AI) to decorate and furnish empty spaces in property images digitally. This makes listings more attractive and engaging because potential buyers can better imagine what they would do with the space. Virtual staging reduces the time properties spend on the market, thus significantly increasing the number of inquiries. Prospective buyers can see themselves living there with virtual staging, which offers more appealing and accurate representations of homes without needing physical staging. This method reduces the costs associated with traditional staging, speeds up decision-making, and simplifies transactions in the real estate industry.
- Lead Generation: Generating potential leads can be challenging for real estate agents, who often spend countless hours engaging with prospects that don’t convert. This activity can be simplified by artificial intelligence (AI), which uses data gathered from website visits, landing pages, and digital advertising to identify possible leads for the best chances. For instance, Zillow-an online marketplace for real estate-uses CRM powered by AI to analyze multiple data points to get high-quality leads genuinely interested in purchasing a home. This algorithm can also determine the specific type of property the prospect is searching for, making the lead-generation process more efficient and effective.
- Virtual Tours: Global movements were extensively disrupted by the COVID-19 pandemic, and the property market was not left behind. Consequently, virtual tours emerged out of necessity, resulting from industry stakeholders’ need to embrace AI technology. AI-powered virtual tours enable clients to experience 3D views of properties without physically visiting the location. These tours offer features like zoom-in, spoken notes, and panorama views, making them especially useful for properties located abroad or still under construction. Furthermore, landlords and tenants do not have to meet face-to-face for regular meetings, making it more convenient and secure.
Conclusion
AI-driven digital marketing has much to offer, including personalized emailing and top-quality videos. Therefore, incorporating AI tools and training offerings that originate from a digital marketing agency into your marketing strategies might help improve how customers interact with you while increasing click-throughs.
