Shoppable posts – The best friend to Insta retailers
Imagine if you could boost online sales with social media and drive purchases with each post on your feed. Sounds great, right? Shoppable posts are interactive catalogues that let businesses tag products within images and videos posted on their feed. If a potential buyer likes the product and wishes to know further transactional details, they can be guided to the product pages straight from the post itself. They can thus buy the product right away.
- Shoppable posts are brilliant improvements upon the previously static Instagram retail marketing. With them, users no longer have to take responsibility for themselves to visit websites and search for the product.
- The in-post links will automatically lead them to the buying portals. This means that customers get to interact with your products rapidly, increasing their chances of spending on them.
- With shoppable posts, every image can be a door to greater revenue, and every tap can turn a potential customer into a loyal customer who will regularly buy from your brand.
- Instagram has over 2 billion active users a month. With over 70% of shoppers visiting this platform while making a purchase, the right story/ reel/ post at the right time on the right account can help you skyrocket revenue in less than a quarter.
Lights, camera, Influencers!
In the crowded aesthetics of Instagram where every post brings something new to try out, the influence of widely followed individuals plays a significant role in determining the success of your products. If that guy with cool drip is using a certain watch or perfume, or any other accessory for that matter, chances are, those inspired by his fashion would want to try that out too.
- Brands partnering with influencers have a great chance of driving more customers to their page. Using their reach and engagement, you can create greater visibility for your products, driving more purchases.
- The recently added feature of collaborative posts has made the process even more impactful. This allows you to make a collaborative post with the influencer you have joined hands with to promote a certain product.
- The post will be visible on both your feed and the influencer’s feed, with both accounts mentioned in the creator tab. This allows users to find your account quickly if they are interested in the product and buy from you right away!
