For businesses who need to monitor and analyze user behavior and website performance, Google Analytics is a vital tool. However, because there are so many indicators accessible, it might be difficult to decide which one to prioritize. The main metrics that one should keep an eye on in order to obtain insightful information and support improved decision-making will be discussed in this blog.
Key metrics to Monitor
- Users and sessions- It is important to understand the number of users and sessions on our website. Users are the number of visitors on a website and sessions indicate total number of visits which also includes repeat visits from the same user. We need to monitor these metrics as we can get to know the effectiveness of our monitoring campaign in attracting new visitors.
- Bounce rate- It calculates the percentage of users that abandon a website after only one page has been seen. A high bounce rate suggests that the user experience and website design need to be taken into account. We may attain a low bounce rate by enhancing these factors.
- Average session duration- This measure shows how long people typically spend on the website in a session. Longer visitor stays on your website are an indication of a well-designed and useful user experience. If this score is low, it means that the material needs to be more topic-relevant and organized.
- Pages per session- This metric indicates the pages viewed by the visitor on our website during a single session. Higher number indicates that users are exploring your website. This suggests that the website has valuable content. By optimizing content, we can improve this metric.
- Conversion rate- The ultimate goal of most websites is to increase conversion by converting visitors into customers. Conversion rate indicates the percentage of visitors who completed the desired action. In order to maximize conversion, we need to improve on optimizing our website. This will help gain more customers thereby improving ROI.
Conclusion
We may enhance website performance and obtain important insights into user behavior by concentrating on these important Google Analytics variables. To improve our digital marketing objective and make informed decisions, we must routinely track and evaluate these KPIs.
