Creating the perfect Google Ads strategy for SaaS user acquisition
Google is an excellent tool for marketing as it allows you to run ad campaigns based on different audience parameters. You can use demographic data, location, and search terms by different audience groups to make your ads reach the right people at the right time. It is an ideal platform to sell customized messages to your target audience. Here are some of the pillars of a perfect Google ads marketing strategy for greater user signups-
- Know your target groups: We all know how effective PPC ads can be in targeting high-intent audience groups searching for SaaS products. Knowing your target personas will help you customize campaign messages to your audience’s needs. Research your industry and note the high-potential buyers. Then, you can document their details like age, location, profession, goals, interests, and preferences for better targeting.
- Write convincing copies: For your ads to have the biggest impact, you must craft concise titles and descriptions to highlight your product USP. Do not forget to include compelling calls to action that get prospects to click on your ads.
- Timings and visibility: You should align your campaigns with new product launches and promotions for effective targeting. Craft ads for your new products or promotional offers and make them reach those who would be most interested in those offers or launches. Leverage every network for effective engagement, from search engines, display networks, and even YouTube. This will make your ads reach a lot of people with a single campaign.
The Right way of budgeting and bidding
Intel used the remarketing feature of Google Ads to connect with prospects who had already shown interest in their business. By tagging visitors with this feature and showing them relevant ads on different platforms, they were able to drive a 30% increase in their conversion rates.
The right budgeting strategies help you control how much you will be spending on your SaaS Google ads. Here are some of the budget types you can consider for your ad campaigns-
- Daily budgets: Google allows you to set a daily budget for each campaign, but can spend more or less each day depending on the search traffic. This lets your spending average out over the month.
- Shared budgets: This strategy allocates a single budget across multiple campaigns.
- Campaign total budgets- They set a cap on the total lifetime spend of a Google ad campaign.
- Automated rules: This allows you to preset certain conditions and enable, pause, or change budgets based on each performance.
- Monthly limits: This sets a monthly spending limit on your Google ads account.
