Improving user acquisition and reducing bounce rates with user-friendly designs
Hubspot, a leading inbound marketing, sales, and service software provider, undertook a significant
redesign of its website in 2019. They enhanced user experience by optimizing calls to action, clearer
messaging, and personalization to see a 20% increase in lead conversions.
To improve engagement and drive conversions through your SaaS website, you should work on
making the audience interact at every stage of their journey. A well-designed website will be easily
navigable, responsive, and interesting to explore. Here are some tips to make your SaaS website
more interactive to drive more conversions –
1. Optimize landing pages- Optimize SaaS landing pages for different markets and customer
segments, adding dynamic and relevant content that speaks directly. Use calls to action that
align with the user’s level of readiness to convert. Use clear, concise, and compelling
messages to have a profound impact on the audience.
2. Make interactive pricing pages- Interactive pricing pages let potential customers find their
ideal price point without getting confused by many options. By letting users customize their
plans, you give them control and transparency, building trust and making them feel the
value of your services. Start with clear, basic tiers and add toggles or sliders for key features
or usage levels. Use visual cues to show differences between plans and include prominent
calls to action for each option. Make sure the page is mobile-friendly.
3. Simplify sign-up flows- To improve SaaS signups with web design, ask only for essential
information and use a single-page design if possible. You can include social sign-up options
and clearly explain the benefits of hopping on board. Use progress indicators for multiple
steps and offer guest checkout if applicable. Ensure the mobile-friendliness of the page. This
will help to increase signups for your services.
4. Importance of updates and feedback- Regularly identify friction points in user experience
through testing and feedback. Ensure that you keep making updates to eliminate these
frictions to ensure user satisfaction.
5. Responsiveness and navigability- Increase familiarity and simplicity on your website for
users to quickly get accustomed to your website layout. More website clutter translates to
lower conversion. Simple designs with white space draw attention to your value proposition
or another point of interest. Keeping a search bar at the top right corner allows users to
navigate through pages easily. Bullet points, call-to-action buttons stationed strategically,
and subcategories organized according to hierarchies create a neat feel to your website. This
allows the user to feel at ease and comfortable while exploring and increases the chances of
conversions.
