Brief about automobile industry
It is an industry that deals with the production and sales of motor vehicles. According to recent statistics, India has the world’s third largest automobile market and the industry is worth over $100 billion dollars.
Why digital marketing in the automobile industry?
With the help of digital marketing, we can target specific audiences and find out their consumer habits. It helps in strengthening brand visibility and enhances relationships with customers. Automobile companies can now even reach customers regardless of their geographic location. Lead generation is important in this industry. These days most customers research online while buying cars. Therefore, digital marketing for the automobile industry is important as it is cost- effective and helps us to achieve our aim to grow our business and be ahead of our competitors.
Steps involved when a customer buys a car
The steps that are involved in the customer buying journey are-
- The customer is looking for a brand. Through digital marketing, they can look for the best branded car.
- After brand awareness, they research car features and other informative content.
- This is an important step in the buying decision process. In this they are making up their mind about the purchase decision. In this step, the salesman has to convince the customer to make the purchase decision.
- At this stage, the customer makes the decision after looking at the benefits, ads etc. In this step, the deal is closed.
Digital marketing strategies for automobile industry
The following digital marketing strategies can be used by digital marketers-
Social media marketing
Due to a large number of social media users, social media marketing is a good strategy of digital marketing for the automobile industry. It will help increase the reach of cars to a larger audience and also provides audience data and analytics.
According to a study, customers spend nearly 2 hours daily on social media platforms such as Facebook, Instagram, twitter, Youtube etc. Marketers need to create videos, photos, GIFs and status updates in order to promote cars so that the car buyers can research and make the buying decision.
Search engine optimization
The benefits of SEO are that it helps the website rank better on SERPs. Website development for automotive industries is important to get a competitive edge over competitors. One must make sure that there should be quality content in the website using the right keywords in order to obtain a higher ranking. A good SEO strategy involves using both short tail and long tail keywords.
Search engine marketing (SEM) and Pay per click advertising (PPC)
SEM is a paid version of SEO. In this, we buy space on top of search pages to increase visibility. This technique allows us to attract more users to our website. This technique is important for automobile industries as it enables us to reach customers who are already looking to buy cars.
Pay per click (PPC) is the payment we make from every click from an ad. According to a research, customers while clicking a PPC ad are 22 times more likely to view an automotive category item and 28 times. Facebook ads and Google ads are the most popular PPC advertising platforms.
