What is Local SEO?
Local SEO is a SEO strategy that involves using local search results to make businesses visible on Google. Businesses having physical location can benefit from Local SEO. For example, if you are searching for your business on Google with important keywords, a map with three listings will appear underneath it. This is called Map pack and local SEO helps to grow business in this way.
Local SEO Services for bank
These days due to the rapid rise of the internet, people start their banking journey online. They look for the products and services that the bank is offering online and also search nearby bank branches on Google. Local Seo for banks is a strategy which makes the banks website more search engine and user friendly. These services help banks stay competitive in the market as they improve their organic search engine presence and online performance.
Why do banks need local SEO services?
Banks need local SEO just like any other organization operating with physical branches. According to a study, there has been a huge increase in search queries “bank near me” on Google indicating that people search on Google for bank branches before visiting them.
Here are some top reasons why Local SEO service for banks is important-
- Local SEO increases online visibility- By implementing a local SEO strategy, banks improve their visibility in SERPs which makes websites more visible to potential customers. This generates more organic traffic to the website which helps in lead generation. Leads acquired through local SEO are high quality leads as the customers have gone through the positive reviews of the company.
- Local presence- With the help of local SEO, banks can optimize their websites for local searches which enables customers to easily search local bank branches in their area.
- Competitive in the market- This is a highly industry as there are many banks in the market. Effective digital marketing solutions for banks can help highlight the unique offerings and propositions of the bank so that it competes in the market.
How to create a Local SEO strategy
In order to create a local SEO strategy, we first need to start submitting and verifying our bank’s Google business listing. We need to ensure that all the details such as name, phone number, website URL and business hours are correct and consistent with the bank. As banks have multiple branches, we need to create a separate Google business listing for each branch. This will enable customers to locate multiple branches easily and find the nearest one. We can create all separate listings for each branch in one account.
Banks also need to encourage customers to write reviews whether they are satisfied with the bank’s services or not. They need to be responsive to both positive and negative reviews.
Conclusion
As the financial landscape is turning into digital banking, banks need to apply the Local SEO tactics which will yield positive results for the bank and will also make them reputable and customer-centric.
