If any business or brand wants its website to rank higher than the competitor’s website or if the website is struggling with low traffic then that particular brand or business needs to implement SEO strategies to increase traffic, attain a better ranking and increase revenue. SEO is a technique in which we optimize our website content i.e. images, title tags, meta tags, meta description etc , use relevant keywords, create high quality content, build internal links and create high quality backlinks to boost ranking and traffic.
SEO is an important digital marketing strategy as it improves website’s visibility, increases traffic to the website and helps generate leads which will ultimately lead to sales.
SEO services provided by iCore digital marketing solutions
At iCore, we understand that it is essential for any business in any industry to have a good online presence. Our SEO services help businesses optimize their website, create high quality content, improve their rankings on search engines, attract more website traffic in order to generate more leads and sales, achieve their business objectives and get a competitive edge over their competitors.
What sets iCore’s SEO approach apart?
At iCore, we follow the right SEO practices that are essential to boost a website’s visibility and ranking. The following are the best SEO practices that are been followed at iCore-
- Start with proper keyword research- With the help of keywords, Google understands your content and matches it with relevant searches. In order to get a higher ranking, we focus on relevant keywords with higher volume and low competition. We use the best keyword research tools to find out relevant keywords.
- Identify and match content with users search intent- We ensure that the content matches the user’s search intent in order to achieve a better search engine ranking. Once we grasp their search intent, we need to ensure that the content delivers that information clearly to the targeted audience in order to increase traffic to the website.
- Compelling title tags and meta descriptions- In order to get more people to see your website on search results, we need to optimize the titles and meta descriptions. At iCore, we optimize title tags and meta descriptions to boost page’s visibility and clicks from search results. This leads to higher CTRs which helps the content to rank better.
- Image optimization in SEO- Image optimization is an important factor in SEO as it helps in faster loading times. At iCore, we choose the right format, compress images and use Alt text for faster load times to improve both SEO and user experience.
- Effective internal linking- These links connect pages with your website. These help search engines better understand your content and guide users through related topics. At iCore, we start by linking older relevant pages to newer ones with low authority. This helps us to boost the visibility of new content.
- Create high quality backlinks- High quality backlinks are important ranking factors in Google’s algorithm. When authoritative websites link to the content, then the search engines find out that your page offers valuable information. At iCore, we focus on quality rather than quantity as we focus on earning links from high authority websites. One backlink from a respected source is far better than from low- quality websites.
Conclusion
By using simple mentioned steps, we can boost our ranking and make the website better. iCore is a leading digital marketing solutions company which follows the best SEO techniques for clients.
