What is Digital Marketing?
Let’s first start with the simple definition of Digital marketing. Digital marketing refers to the marketing of products and services through digital means or technologies such as social media, internet, mobile phones or any other digital medium.
Digital marketing is data driven. Digital marketers gather data which they have collected from the internet and analyze data from customer behavior to user engagements.
Various types of Digital marketing strategies
Marketers use various different types of Digital marketing strategies in order to increase brand value, grow online presence and achieve business success. Various types of digital marketing strategies are-
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Content marketing
- Email marketing
Let’s look into detail the first strategy i.e. Search engine optimization (SEO).
SEO- It is a method by which we optimize our website in such a way so that it becomes better for search engines to rank higher in Search Engine Result Pages (SERPs). It is all about writing quality content, URL and title optimization and using the right keywords so that the audience while searching will visit your website. This increases traffic on your website which helps in lead generation. SEO is a cost effective strategy and delivers high ROI.
Social media marketing (SMM)– It is a type of digital marketing in which we use social media websites as a marketing tool to craft content so users of these sites will share with their network and this will increase brand exposure and customer reach for companies.
Some key content we can post on social media sites are-
- Text posts- These posts are of nearly 1000 characters and are great for story telling.
- Photos- We need to upload photos of products that we are offering to showcase relationships with customers.
- Videos- In this we start a Youtube channel to increase our reach. It is important to include subtitles in videos as well.
- Articles- These are usually full blog posts and are great for trending topics and creating SEO- friendly content.
Content marketing- It is a strategy in which we use original and creative content in order to generate brand awareness, traffic growth, lead generation and attract a large audience.
Content is an integral part of Digital marketing. In this, we do keyword research, select the right keywords and put them in our content in order for the audience to reach out to us. However, we must make sure that we are not using duplicate content.
Email marketing– In this digital marketing strategy, we send emails to existing and potential customers in order to build relationships with them. The main objective is to convert potential customers into existing customers and convert first time customers into recurring customers.
Email marketing is one of the earliest tools in digital marketing. In this we build a list using inbound marketing and then we send it to our subscribers in the form of newsletters, emails etc.
The Digital marketing strategy process
The process of development and implementation of the digital marketing strategy are as follows-
- Identify objectives and KPI- We need to first understand what are the objectives of our business i.e. brand awareness, lead generation etc. As our objectives are set, we need to work on our KPI’s to achieve specific goals.
- Understanding customer’s and the market- We need to do competitor and market analysis in order to understand the market. We can use tools like Google keyword planner to get new keywords and find out their volume and competition. Accordingly, we have to use the keywords in our content to attain a better ranking.
- Developing and executing the strategic plan- As we have already now identified our KPI’s and conducted analysis, the next step would be to implement our strategic plan. We can take two paths- hiring a digital marketing agency or forming an in house marketing team.
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About iCore Digital Marketing Solutions
iCore Digital marketing solutions is a full service digital marketing agency. It offers a range of services including Website Development, Application development, ERP, CMS and CRM solutions. Our team is composed of skilled developers, SEO specialists, social media marketing experts, performance marketing and graphic designers.At iCore, we are committed to providing the best quality solutions to our clients. We pride ourselves on our ability to deliver innovative and effective solutions that drive business growth and increase digital presence.
