The retail industry is digitally transforming and using new technology for smooth business processes for better customer experience and enables retail workers to achieve business growth.
These days most consumers purchase products online and most of the online purchases are through mobile devices. According to research conducted by Gartner, more than 50% of all consumer spending these days is online and 60% of it is done from mobile devices.
In this way, in order to stay competitive, retail companies need to stay updated with the latest technologies including AI and Big data in order to smoothen retail operations and provide exceptional customer experience.
Why digital marketing in retail?
Retail industry is a multi billion dollar industry. These days most consumers shop online rather than going to the store. So, retail companies now not only have to focus on pricing, proximity of stores, variety of products but also on promotions and communications. Retailers these days also have to
use data in order to increase the frequency of shopping of its regular customers.
Therefore, digital marketing for the retail industry is important.
Digital marketing strategies for your retail store
The following strategies retail companies can use to increase brand value and sales –
1. SEO for retail- Search engines optimization (SEO) is important for
retail businesses as it helps their websites to rank better on SERPs,
increase the visibility and drive more traffic to the website which
generates leads. With a better ranking, retail businesses can attract
more traffic on their website which will lead to more customers.
Retail businesses have to make sure that their e-commerce website
is optimized in the following ways-
1. Fresh content- Fresh and quality content is essential as search
engines match search queries with the most up-to date content.
2. Google business profile- For retail stores, it is important to
verify its listing with up to date information on Google business
profile. In this way, when consumers search for a particular
retail store, Google can easily display it on local listings.
3. User experience- As majority of consumers use mobile for their
internet usage, websites need to provide a seamless user
experience across all devices. Web developers need to make
sure that their website adjusts according to device size.
2. Social media for retail- This refers to various platforms such as
Facebook, Twitter, Instagram and Linkedin. This can also be used for
promotion and sales of products online. Retail businesses can use social
media to reach a wide audience in order to grow business online.
3. PPC for retail- Pay per click (PPC) is a type of digital marketing strategy
in which companies pay a fee only when an ad is clicked, also known as
CPC. Retail businesses can run PPC campaigns on Facebook and through
Google ads. On Facebook you can run ads and even create a store. This
strategy is very crucial as it generates quality leads as only interested
customers click on ads. PPC also allows businesses to track customers
who have visited the site and display ads. This marketing technique is
called retargeting.
