What is SEO?
Search engine optimization (SEO) is a process of optimizing the webpages/website in order to get a higher ranking in Search engine result pages(SERP).
What is SEO for retail?
SEO for retail is a digital marketing strategy with the help of which online and local retailers optimize their website/web pages for a higher ranking in Search engine result pages.(SERP). While SEO is of two types i.e. on-page and off-page SEO, they optimize their webpages/website by using the right keywords and creating quality content in order to improve their online visibility.
Why use SEO for retail?
With the help of SEO, retail stores increase their website traffic, visibility and conversions. It’s important to have a SEO strategy for retail firms as they can determine how many new people visited their e-commerce website.
Low Marketing costs- Retail forms can get SEO traffic free of cost to their website. They only have to hire a SEO specialist to perform all the necessary SEO tasks and make the right SEO strategies.
Ability to measure results and ROI- In SEO, retail firms can track every step of the buyer. In this way, they can measure results and return on investment over time.
Increase in visibility- Retail businesses must make sure that their website is optimized. They must make sure that quality content and right keywords are present in order to achieve a higher ranking in SERPs. This will increase visibility.
More clicks and conversions- As retail businesses achieve higher ranking, they get more clicks on the website. The more clicks they get means more and more customers visit their website and they have opportunities to convert more and more customers.
What is Social media optimization (SMO)?
Social media optimization (SMO) is a set of methods in which social media is used to attract unique visitors to the website and generate better ROI for the business. Its main aim is to get visitors via social media.
Why use SMO for retail?
SMO would be beneficial for retail businesses as it helps to generate awareness about retail businesses and its product and services through social media websites. SMO is also about market segmentation i.e. targeting a specific group based on age, gender, location, preference, spending capacity etc.
Now we know that SMO helps generate awareness, increase sales for retail businesses. Therefore, retail businesses can use their marketing campaigns using social media channels for their products and services.
What is PPC ?
PPC or pay-per click is a type of digital marketing in which users pay once they click on the ad.
What is PPC for retail?
PPC for retail is a strategy in which PPC ads are used to drive traffic to your website like Google, Yahoo etc.
Why use PPC for retail?
PPC campaigns are beneficial for various retailers such as online retailers, supermarkets etc.
- Competitive edge over competitors- Retail businesses need to implement a right PPC strategy in order to stand out against the competitors. This will help us grab the buyers attention before our competitors do.
- Target the right people – Some retailers are using old and outdated methods such as billboard advertising and magazine ads to get customers. However, these methods cannot target specific buyers and are a waste of money. Using the right PPC campaign allows you to reach your ideal audience.
- Cheaper than other methods- As compared to magazine ads and billboard advertising, PPC ads are cheaper as in this we only pay for targeted clickson the ad. In this way we get higher quality leads.
