In today’s digital landscape, if we have an ecommerce website, social media for retail is a critical component in today’s market. These days shoppers are looking for a business that matches their expectations. So it is essential to develop a social media strategy for retail businesses that gives shoppers the opportunity to find and shop with you.
A retail social media strategy is essential for increasing in-store and online sales, making good customer relationships and increasing market share. According to a recent study, retail social media trends highlight that shoppers learn about a brand via their preferred media platform.
How does social media marketing drive sales for the retail industry?
We understand that social media is important for retail companies but how does it reach the ultimate benefit of driving sales.
For social media marketing for retail stores, the following factors come to play including –
- Building brand loyalty- Consumers these days prefer one brand over the other, which is something social media researchers need to focus on. As most consumers prefer social media platforms multiple times in a day, they follow brands that are more loyal to them. As we are promoting our products on social media, we are building brand value as well.
- Directs traffic to our website- When we are working on the social media marketing company of our business website, we want a return on investment. Retail social media marketing is a way to funnel traffic to your website, providing the target audience a convenient way to reach a variety of pages from products, to blogs ,to sales. As we are interacting with customers on social media which is a platform they visit daily, we are maximizing their exposure to our brand which is beneficial if we are promoting our new retail store.
- Establish genuine relationships with customers- Social media continues to dominate and users are relying on it. Consumers also use social media to communicate with businesses such as sharing positive experiences. If a customer is dissatisfied with the service and has left a review of less than 5 stars, a good social media strategy can turn that negative into a positive. This can lead to increase in sales, customer satisfaction and brand reputation.
- Gaining valuable understanding into customer preferences- In social media marketing, we are focused on the results we drive as well as the data behind it. Analytics behind retail social media trends are valuable in driving sales. With the help of Google analytics we can view our target audience response.
- Retail customer journey- Retailers use social media to guide prospects through the retail customer journey that includes 5 stages- Awareness, Consideration, Purchase, Loyalty and advocacy. Social media marketing specialists consider these steps while developing an effective retail social media strategy.
Conclusion
We can conclude that it is important to devise a good social media marketing plan for retail stores looking at various factors such as company goals and objectives into consideration.
